JTI (Japan Tobacco International) is a global tobacco company, operating in 130+ countries manufacturing well-known brands such as Winston, Camel, Benson & Hedges and vape brands such as Logic & Ploom.
CLIENT
JTi
CATEGORY
Retail
COMMUNICATION
Brand Photography
Product Photography
Direct Response TV
National Press
Retailer Comms
Digital Advertising
Taxi Cab Advertising
OBJECTIVE: Drive penetration of the new JTi Logic Pro in key markets in the UK & United States (consumer & trade).
EXECUTION:
A challenging photoshoot was conceptualised, planned & executed in two locations (London & New York) in seven days.
The photography delivered the underlying brand message, cool, urban, city living.
The campaign was also supported with a Direct Response TV advert for the US market and stunning product photography.
