Working in partnership with the Global Nestlé team, we developed ‘The Cocoa Plan’, a strategic educational initiative designed to demystify the journey of the cocoa bean from farm to plate.
CLIENT
Neslté
CATEGORY
Creating Shared Value
COMMUNICATION
Brand Strategy
Brand Development
Global Digital Hub
National Press Campaign
Digital Advertising
Grocery Retailer Activation
On-pack Promotions
OBJECTIVE: Drive awareness of the positive work Nestlé delivers within the farming communities across the globe.
EXECUTION:
Working with Nestlé global and the UK teams, a campaign was delivered, showcasing the positive stories of farming communities in West Africa.
Although the cocoa bean is an essential ingredient in the manufacturing of chocolate, Nestlé is at the forefront of educating and
up-skilling farmers and their families.
The stories of farmers were shared, and the Nestlé Cocoa-Plan was created.
The Cocoa Plan branding still appears on some of the most popular Nestlé cereal and confectionary packaging.
