Aligning customer service quality with core brand values was a pivotal strategic pillar for Volkswagen Commercial Vehicles. We played an instrumental role in helping them to become No. 1 for customer service.
CLIENT
VW Commercial Vehicles
CATEGORY
Internal Communications
COMMUNICATION
Internal Magazine (Moments)
Quarterly Training Packs
Sales Team Incentive Programme
New Vehicle Comms
Retailer POS
OBJECTIVE: Improve service levels, communication, and culture through the VW Commercial Vehicle business.
EXECUTION:
Following an in-depth analysis of the VW Commercial Vehicle business, thorough site visits, detailed interviews, surveys, and data analysis, a suite of comms were created to drive awareness of company objectives, targets, improved ways of working and most importantly celebrating individual successes and recognising long term service.
