Marley is a leading roof tile manufacture, specialising in traditional, modern, handmade and precision engineered roof tiles, offering market leading performance and have become the No.1 choice with architects, specifiers, contractors and installers.
CLIENT
Marley
CATEGORY
Retail (B2B)
COMMUNICATION
Trade Publications
Digital Advertising
Social Media
Influencer Campaigns
PR
Trade Shows
Round Tables
OBJECTIVE: Establish Marley as the undisputed No. 1 in roof tiles by leveraging the legendary heritage and market dominance of Marley Interlocking tiles to create a positive halo effect on the entire brand portfolio.
EXECUTION:
Through qualitative & quantitate research, a campaign was delivered rooted in the three primary drivers of our core audience.
Inspiration - Marley Eternit thinks of everything, so architects can imagine more.
The Big Picture - At Marley Eternit, we take a holistic approach. We deliver all-encompassing roofing systems, facades, and complete solutions for our clients.
Future Proof - Marley Eternit designs & manufactures innovative products today, for the best possible tomorrow.
