We delivered a multi-discipline campaign designed to recapture lost shoppers, increase basket spend, and reclaim market share from own-brand and entry-level competitors; while offering families tangible rewards and exciting activities throughout the summer holidays.
CLIENT
Nestlé
CATEGORY
National Retail Campaign
COMMUNICATION
Promotion Design & Artwork
Experience Site Recruitment
Experience Site Management
Retailer Sell-in Packs
Internal Communication Packs
Consumer On-Pack Promotion
Bespoke Overlay Promotions
Redemption Management
OBJECTIVE: Support parents across the UK to keep their children entertained during the long, school summer holiday & drive rate of sale.
EXECUTION:
Families had the opportunity to get a free kid's ticket when buying any promotional pack of Nestlé confectionery products, such as Smarties, Rowntree's or Milkybar and Nestlé Cereal Partners, Coffee & Water.
All participating packs contained a unique code that could be exchanged for one free child ticket when buying a full priced adult ticket (or two child tickets for the price of one) at hundreds of venues across the UK and Ireland.
Simple visit the promotional hub, input your code and download a voucher to participate in hundreds of possible activities and experiences.
