The agency team were appointed by Coca-Cola to re-engage shoppers following a shift toward emerging drinks categories, the agency was tasked with driving awareness for the brand's sponsorship of the Football League. By analysing football fan insights, the legendary 'Win a Player' through-the-line campaign was born.
CLIENT
Coca-Cola
CATEGORY
On-Pack Promotion
COMMUNICATION
Retailer Sell-in Packs
Internal Communication Packs
Consumer On-Pack Promotion
Bespoke Overlay Promotions (Retailer / Wholesale / Theme Parks)
Bespoke Football League Collateral
Prize Winner Communication
OBJECTIVE: Create awareness of Coco-Cola's sponsorship of the Football League, at the time the largest sponsorship agreement outside of the Premiere League.
EXECUTION: Using key, universal insight into football fans, we understood that all every fan wants is to be part of something greater, which usually starts with signing better players.
Therefore, what greater pride for any football fan than to help their team sign a new player... and that's how the Coco-Cola Win a Player Promotion was born.
