Originally established as a brushware manufacturer supplying white-label goods to the UK’s largest retailers, Charles Bentley has evolved into a revered homeware destination. Today, Charles Bentley sells directly to consumers while remaining a trusted strategic partner to the nation’s leading homeware brands.
CLIENT
Charles Bentley
CATEGORY
Home & Leisure
COMMUNICATION
Planning & Strategy
Brand Development
Shopper Marketing
Internal Comms
New Product Development
Product Retail Packaging
Influencer Campaigns Photography Style Guide
Website Development
Trade Shows
Consumer Shows
National Press
PR
Digital Advertising
OBJECTIVE: By the end of FY22, drive brand awareness, growth, and presence for Charles Bentley & Son Ltd and secure range placement in two new major retailers.
EXECUTION: Faced with a complete lack of consumer and brand awareness for Charles Bentley & Son, we spearheaded a business re-strategisation.
We began by establishing a clear brand vision and strategic pillars, building a successful in-house marketing team, and crafting a portfolio of new, shopper-focused brands.
Our team executed a comprehensive digital and retail transition—launching the Charles Bentley brand online, opening new distribution channels, and increasing product visibility in renowned stores. This strategic, multi-faceted approach ultimately drove a 60% surge in retail and online growth.
